This privacy policy describes how personally identifiable information (“PII”) about you is collected, used and disclosed when visiting and using (the “Site”) and how you can get access to this information. This site is operated by PUR Brand Corporation, (“we” or “us”). Please review it carefully.


We reserve the right to revise the terms of this Privacy Policy, for example following changes in laws or our business practices. If we materially change the way how we process your PII, we shall notify you of the revised Privacy Policy by prominently making available those material changes on the Site. Where legally required, we will request your consent prior to implementing such changes. We strongly encourage you to read our Privacy Policy and keep yourself informed of our privacy practices.


Provide you with policy of our information collection, use and protection practices, and explain your rights as an individual about whom we maintain information.

Personally Identifiable Information (PII)

Information You Provide. When you register or interact with the Site, we may ask that you provide us with certain information to facilitate your use of the Site, such as your first name, last name, email, phone number, gender and date of birth. In case you decide to purchase product, we may ask you to provide additional information, such as your full address and credit card details and share your personal information with companies who help us in the fulfillment of your request. These companies are authorized to use your personal information only as necessary to provide their services to us. For instance, we communicate your credit card details to a third-party payment processor (we do not store any credit card information).

Depending upon the activity, some of the information we ask you to provide is identified as mandatory, and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

Technical Information Obtained from the Use of the Site. We collect certain technical information automatically when you use the Site to facilitate its functionality, which information may include the domain from which you access the Site, the date and time you access the Site, what areas of the Site you access, the IP address, unique device identifier, and the type of device and/or web browser you use to access the Site.

Cookies and Other Technologies. we use browser session cookies, which are temporary cookies that are erased from your device’s memory when you close your Internet browser or turn your computer off, and persistent cookies, which are stored on your device until they expire, unless you delete them before that time. For more information on our use of cookies and tracking technologies, please see our Cookie Policy


How We Use and Disclose Information About You

Personally Identifiable Information: We use information collected from and about you, individually or combined, to facilitate use of the Site, process your purchases and related payments, communicate with you, respond to your inquiries and requests, conduct surveys, carry out research and analysis relating to our products and services, improve our products and services, and, as permitted by law, for marketing and promotional purposes. From time to time, we may send users administration communications about our services (for example, if you lose your password or if changes are made to the terms of the services or our privacy policy). Because this information is important to your interaction with and our provision of the Site, you may not opt-out of receiving such communications. We may also give you the option of receiving marketing communications about new products, services and promotions from us, our affiliates and subsidiaries, or other third parties. If you choose to receive such marketing communications, your contact information may also be shared with the applicable third parties for this purpose. As permitted by applicable law, we may enhance or merge the information that we collect with data obtained from third parties, in which case the combined information will be treated in accordance with this Privacy Policy.

Third Party Partners. On occasion we partner with third-parties to deliver complementary or supplemental services to you. In those circumstances, we will make it very clear to you that the third-party channel partner is the entity collecting your information and not us, and you will have a choice whether to provide information to them. As such, any data you provide to them would be subject to their privacy and security practices and we will not be responsible for the information you provide to them or their privacy and security practices.

Affiliate Sharing. Subject to the terms of this Privacy Policy, in the normal course of performing services, and as permitted by applicable law, we may share your PII with our affiliates, subsidiaries, or divisions.

Sharing with Other Users. Certain features of our Site may enable you to connect and communicate with other Site users (“Friends”). By participating in any sharing program, your information (including any personal information you provided, and any information obtained from the Site) may be made available to those Friends. Some Site sharing programs allow you to publish information in a forum, or transmit communications to Friends. Any information you choose to provide in these areas can be read or used by other users. You are solely responsible for any information that you choose to share. Your participation in these features and your sharing of your information with us and other users constitutes your agreement to such sharing. Please take care when using these features.

Other Sharing. We may share your PII with third parties, where required for a sale, re-organization, transfer, financial arrangement, sub-participation, asset disposal or other transaction relating to our business, to obtain legal advice and/or the defense of or otherwise engaging in litigation and protecting us from against injury, theft, legal liability, fraud, abuse and other misconduct.

Required Disclosures. We reserve the right to disclose your PII, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (1) comply with laws, legal process, or government or regulatory requests; (2) protect and defend our rights, property or business and, (3) protect the safety and security of our users, this Site, or the public.

Children. We do not sell products for purchase by children. We sell children’s products for purchase by adults. If you’re under 18, you may use this Site only if you have the consent of your parent or guardian. We shall not knowingly collect data from children under the age of 13 years old.


In the course of transacting business with you, we create records including your PII that can be held on a variety of media (physical or electronic). Records help us serve you well, to demonstrate that we are meeting our obligations and to keep as evidence of our business activities.

In the normal course of business we retain your PII no longer than required for the purpose it was initially collected, unless we have an obligation to keep it longer (for example due to a court order or investigation by law enforcement agencies or regulators).


You have certain legal rights to control your PII and the manner in which we process it. These rights include the possibility to request us to give you access to all personal data we have about you, request us to correct inaccurate or update incomplete information, object to or restrict the processing on legitimate grounds, withdraw your consent for certain processing at any time where previously we have asked for your permission.

The California Consumer Privacy Act provides additional detail about rights for California consumers. 

In addition, under California law, website operators are required to disclose how they respond to web browser ‘do not track’ signals or other similar mechanisms that provide consumers with the ability to exercise choice regarding the collection of Personal Information of a consumer over time and across third party web sites, to the extent the operator engages in that collection. We do not respond to any such ‘do not track’ signals, as no one do not track standard has gained consensus.

This law also requires web site operators to disclose whether third parties may collect Personal Information about their users’ online activities over time and across different web sites when the users use the operator’s web site. We do not knowingly permit third parties to collect Personal Information about an individual consumer’s online activities over time and across different web sites when a consumer uses our Website.

Third parties that have content embedded on our Site (such as social networking features) may set cookies on a user’s browser and/or obtain information about the fact that a web browser visited our Website from a certain IP address. These third parties cannot collect any other Personal Information from our Website unless you provide it to them directly.

To exercise your rights with respect to your PII, please call us at 951-249-3997 or send your request to [email protected] and we will use reasonable efforts to respond to you in a timely manner.

To process such a request, we may ask you to verify your identity and cooperate with us in our effort.


We are committed to ensuring that your PII is secure. In order to prevent unauthorized access or disclosure, we have put in place appropriate technical, physical and managerial procedures to safeguard and secure the information we collect about you. Access by you to your PII is available through the Site after you provide your unique Login ID (username and password) selected by you. We recommend that you do not divulge your password to anyone. We employ internal policies pursuant to which only selected individuals have access to your PII.


Contact Us. For questions about this policy or your privacy, contact us at 951-249-3997 or [email protected]. Our hours are Monday to Friday, 8:00 a.m. to 5:00 p.m. PST; Saturday and Sunday, closed.


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