Privacy Policy

Last Updated: July 24, 2026

PUR Brand Corporation, doing business as PUR Shades (“PUR Shades,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit purshades.com and any webpages, services, features, or online stores that link to this Privacy Policy collectively, the “Site”).

By accessing or using the Site, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with the Site.

Information You Provide to Us

We may collect information you provide directly to us, including:

  • Your name, email address, telephone number, billing address, and shipping address.
  • Account information, such as your username and password.
  • Order and transaction information, including the products you purchase, return, or submit for a warranty claim.
  • Payment-related information necessary to complete your purchase. Payment card information is generally processed by third-party payment processors and is not stored directly by PUR Shades.
  • Information you submit through our contact forms, customer-support channels, product reviews, warranty forms, surveys, promotions, or other communications.
  • Marketing preferences and information you provide when requesting a promotional offer or subscribing to emails.
  • Any other information you voluntarily provide to us.

Certain information may be required to complete a purchase, create an account, process a return or warranty claim, or respond to a request. If you do not provide required information, we may be unable to provide the requested product or service.

Information Collected Automatically

When you visit or use the Site, we and our service providers may automatically collect certain information, including:

  • Your IP address.
  • Browser type, device type, and operating system.
  • Device identifiers and advertising identifiers.
  • The pages you visit and the links you select.
  • The date and time of your visit.
  • Referring and exit pages.
  • Shopping-cart activity and interactions with products.
  • General or approximate location derived from your IP address.
  • Information about how you interact with our emails and advertisements.

We may collect this information using cookies, pixels, web beacons, software development tools, and similar technologies.

2. How We Use Your Information

We may use the information we collect to:

  • Operate, maintain, and improve the Site.
  • Process and fulfill purchases, payments, returns, exchanges, and warranty claims.
  • Create and manage customer accounts.
  • Communicate with you about orders, deliveries, customer-service requests, and account activity.
  • Respond to questions, comments, and other inquiries.
  • Provide promotional offers, product news, and marketing communications when permitted by law.
  • Personalize your shopping experience and recommend products.
  • Measure the effectiveness of our Site, marketing, and advertising.
  • Conduct analytics, research, and product-development activities.
  • Detect, prevent, and investigate fraud, misuse, security incidents, and other potentially prohibited or unlawful activity.
  • Protect our customers, our business, our rights, and our property.
  • Comply with legal, accounting, tax, and regulatory requirements.
  • Carry out any other purpose disclosed to you when the information is collected.

We may combine information collected through the Site with information obtained from our service providers, advertising partners, social-media platforms, or other lawful sources.

3. How We Disclose Information

We may disclose personal information to the following categories of recipients:

Service Providers

We may disclose information to companies that perform services on our behalf, including:

  • Website hosting and ecommerce providers.
  • Payment processors.
  • Order-fulfillment, shipping, and delivery providers.
  • Customer-service and warranty-management providers.
  • Email and marketing platforms.
  • Website analytics providers.
  • Fraud-prevention, cybersecurity, and technical-support providers.
  • Professional advisers, including attorneys, accountants, and insurers.

These companies may use personal information only as permitted by their agreements with us and applicable law.

Advertising and Analytics Partners

We may disclose identifiers, device information, internet activity, and information about your interactions with the Site to analytics, social-media, and advertising partners. These partners may use cookies, pixels, or similar technologies to measure Site activity, understand audiences, and provide or measure advertising.

Depending on the laws where you live, some of these disclosures may be considered “sharing,” “selling,” or the use of personal information for targeted advertising, even when no money is exchanged.

PUR Shades does not sell personal information to third parties in exchange for money.

Corporate Transactions

We may disclose information in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other actual or proposed business transaction.

Legal and Safety Purposes

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable laws, regulations, legal processes, or governmental requests.
  • Enforce our agreements, policies, or terms.
  • Detect, investigate, or prevent fraud, security incidents, or unlawful conduct.
  • Protect the rights, property, safety, and security of PUR Shades, our customers, or others.
  • Establish, exercise, or defend legal claims.

With Your Direction or Consent

We may disclose information for another purpose when you direct us to do so or provide your consent.

4. Cookies and Similar Technologies

The Site uses cookies and similar technologies to operate the online store, remember your preferences, maintain shopping-cart and account functionality, understand how visitors use the Site, and support marketing and advertising.

Cookies used on the Site may include:

  • Necessary cookies: Required for essential Site functions, security, account access, shopping-cart activity, and checkout.
  • Functional cookies: Used to remember preferences and support additional Site features.
  • Performance and analytics cookies: Used to understand traffic, visitor activity, and Site performance.
  • Advertising cookies: Used to measure campaigns and provide advertising that may be more relevant to you.
  • Other cookies: Technologies that have not yet been categorized or that support additional Site functions.

You can manage nonessential cookies through the Cookie Settings tool available on the Site. You may also adjust your browser settings to block or delete cookies. Blocking certain cookies may affect Site functionality or prevent some features from working properly.

5. Advertising Choices and Browser Signals

You may be able to opt out of certain advertising cookies through the Cookie Settings tool on the Site.

Some browsers offer a “Do Not Track” setting. Because there is not currently a universally accepted standard for responding to traditional Do Not Track signals, the Site does not respond to those signals in a uniform manner.

Where required by applicable law, we will process legally recognized browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out of the sale or sharing of personal information associated with that browser or device.

6. Email Marketing

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the email or by contacting us.

Even after you unsubscribe from marketing messages, we may continue to send nonpromotional communications concerning your orders, account, warranty claims, customer-service requests, changes to our policies, or other transactions with us.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing products and services, maintaining business and transaction records, complying with legal and tax obligations, resolving disputes, preventing fraud, and enforcing our agreements.

The length of time we retain information depends on the nature of the information, why it was collected, and applicable legal requirements.

8. Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

  • Request access to or disclosure of personal information we maintain about you.
  • Request correction of inaccurate personal information.
  • Request deletion of personal information.
  • Request a portable copy of certain personal information.
  • Opt out of the sale or sharing of personal information.
  • Opt out of the use of personal information for targeted advertising.
  • Limit certain uses or disclosures of sensitive personal information.
  • Withdraw consent where processing is based on your consent.
  • Appeal a decision we make concerning a privacy request.
  • Receive equal service and pricing without discrimination for exercising a privacy right.

To submit a privacy request, contact us at:

Email: info@purshades.com
Phone: 951-249-3997

Please include enough information for us to understand and respond to your request. We may need to verify your identity before completing certain requests. Verification may require us to match information you provide with information already maintained in our records.

You may also use an authorized agent to submit a request where permitted by law. We may require proof that the agent has authority to act on your behalf and may ask you to verify your identity directly with us.

Not all rights apply in every jurisdiction, and certain information may be exempt from a request under applicable law.

9. California Privacy Notice

California residents may have additional rights under the California Consumer Privacy Act, as amended, and other California privacy laws.

Categories of Personal Information

During the preceding 12 months, we may have collected the following categories of personal information:

  • Identifiers, such as name, postal address, email address, telephone number, IP address, account name, and device identifiers.
  • Customer-record information, such as contact, billing, shipping, and payment-related information.
  • Commercial information, such as purchase, return, warranty, and product-interest history.
  • Internet or electronic-network activity, such as browsing activity and interactions with our Site, emails, or advertisements.
  • Approximate geolocation information derived from an IP address.
  • Inferences concerning product interests or preferences.
  • Communications and other information you submit to us.

We collect these categories from you directly, automatically through the Site, and from service providers, analytics providers, advertising partners, and other lawful sources.

We use this information for the business and commercial purposes described in the “How We Use Your Information” section.

We may disclose these categories to service providers, payment processors, shipping providers, analytics providers, advertising partners, professional advisers, government authorities, and parties involved in a business transaction, as described in this Privacy Policy.

Sale or Sharing of Personal Information

We do not sell personal information in exchange for money.

Our use of advertising and analytics technologies may involve the disclosure of identifiers and internet activity to advertising partners. Under California law, some of these disclosures may be considered the “sale” or “sharing” of personal information for cross-context behavioral advertising.

You may request to opt out by using the Cookie Settings tool on the Site or by contacting us at info@purshades.com.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

Shine the Light

California Civil Code Section 1798.83 may permit California residents to request information concerning certain disclosures of personal information to third parties for their own direct-marketing purposes. To make such a request, contact us using the information provided below.

10. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from accidental loss and unauthorized access, use, alteration, or disclosure.

However, no method of transmitting information over the internet or storing information electronically is completely secure. We cannot guarantee the absolute security of your information.

You are responsible for maintaining the confidentiality of your account credentials. Please notify us promptly if you believe your account or password has been compromised.

11. Children’s Privacy

The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13.

If we learn that we have collected personal information from a child under 13 without legally valid parental consent, we will take reasonable steps to delete it. A parent or guardian who believes a child has provided personal information to us may contact us at info@purshades.com.

12. Third-Party Websites and Services

The Site may contain links to third-party websites, social-media platforms, marketplaces, payment services, or other services that we do not control.

This Privacy Policy does not apply to the privacy practices of those third parties. We encourage you to review their privacy policies before providing them with personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, technology, legal requirements, or privacy practices.

When we make changes, we will update the “Last Updated” date at the top of this page. If required by law, we will provide additional notice or obtain consent before a material change takes effect.

We encourage you to review this Privacy Policy periodically.

14. Contact Us

For questions about this Privacy Policy, our privacy practices, or a privacy request, contact:

PUR Brand Corporation / PUR Shades
Email: info@purshades.com
Phone: 951-249-3997
Customer-service hours: Monday through Friday, 8:00 a.m. to 5:00 p.m. Pacific Time
Saturday and Sunday: Closed